ATS: NAA Designation Class to be held before NYSAA Convention

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January 15, 16, and 17th 2016 at the Harbor Hotel, Watkins Glen

Instructor: Rob Mayo CAI, AARE, ATS, GPPA

Auction Technology Specialist Course Outline:

  1. Branding
    • Brand Management
    • Types of Advertising
    • Company Brand
    • Brand Mapping
    • Brand Position
    • Brand Tools
    • Content Marketing
    • Specializations
  2. Audience Identification
    • Demographics
    • Tools
    • Current Audience
    • Consumer Trends
    • Look Alike Audiences
    • Target Marketing
  3. Effective Content Creation
    • Creating Better Content
    • Voice
    • Style Guides
    • Item Description
    • Copy
  4. Measuring Efficacy & Efficiency
    • Metrics
    • Conversions
    • Baselines
    • KPIs
    • Analytical Tools
    • A/B Testing
  5. Sales Funnels
    • Descriptions
    • Target/Prospects
    • Converting
    • Results